David Pachkofsky
(952)546-6216 davidpachkofsky@gmail.com linkedin.com/in/dpachkofsky facebook.com/dpachkofsky
4573 E Blue Spruce Lane Gilbert, AZ 85298
Director of Online Marketing/Business Development
Champion of Internet Marketing tools, technologies and an Industry Veteran, with a track record of creating
and implementing successful online marketing campaigns. Up-to-date with constantly evolving technologies
in permission based email marketing, lead generation, SEO programs, list marketing and worked closely
with clients to create innovative, effective campaigns. “Twelve-year” record of achievement as an Internet
Strategist, Sales Director and Business Developer. My efforts yielded success in new business development of
over $30 million over the past decade.
List of Tools
PPC Campaigns
Blogger
Word Press
Email Marketing
List Management
List Marketing
Ad Serving
Technology
Effective Affiliate
Marketing
Social Networking
Guru in Co-registration
Lead Generation
SEO
Voice Broadcasting
Predictive Dialer
Technology
Call Center
Implementation
Lead Verification
Technology
CRM/ERP Solutions
Sales force,
Microsoft Dynamics,
Goldmine and ACT
Microsoft
Certified
Systems
Engine
Degree:
Quantitative
Method
Computer
Science/
Business
Marketing
General
knowledge
and
experience
with Web
based
Programming
Google
Analytics
Experience
EMG Inc , Newport Beach, CA— Online Marketing Firm
Director of Online Marketing and Business Development 2006 to 2010
Partner with some of the most well-known Interactive Marketing Companies to design and execute Online
Media strategies that meet client objectives. Drove a 100% increase in revenue annually, resulting in annual
online campaign sales of $4M. Decreased overhead spending by 25% and increased margins 20%.
Develop and manage online marketing campaigns for Disney, Proctor and Gamble, Experian, US
Army, effectively driving brand awareness, engagement and traffic to online offers.
Achieve a strong, visible presence and develop concepts with viral potential. Continuously monitor
online public relations and ensure the success of client programs.
Assess online marketing strategies to determine rate of return. Identify and tap into new channels to
optimize ROI and fuel revenue growth.
Built a strong base of repeat business and was top affiliate for lead generation overall in co-
registration and long form landing page campaigns.
AXT Media Group, Tempe, AZ – Online Marketing Firm
Business Development Manager and Email Marketing Consultant 2003 to 2006
AXT assists companies on a variety of levels to establish and maintain their place in the business world. From
creative design and development through online marketing and database management. Whether a company
needs to break into or maintain their image and reputation in the market, AXT is dedicated to its results. AXT is
an Internet Advertising and Marketing Firm located in Tempe, Arizona.
Education
University of St. Thomas - St. Paul, Minnesota
BA in Quantitative Method Computer Science and Business Management- Graduate 2000
Certification
Microsoft Certified Systems Engineer – Irvine, California
Creative Business Concepts Training Center
